As a web developer, possibly the most common request I get from clients is that they want to be number one on Google. While this is not impossible, it’s a pretty huge undertaking that will take months of very active work. However, if you just want your website to be more search engine friendly, well that’s a different story, especially on WordPress. There are tons of plugins that will help you with both your SEO and SEM game. Let’s take a look at some of my favorites.
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In the first segment of our 3-part series teaching marketing 101 to WordPress developers, we covered pre-launch strategies – the period of time where you are super enthusiastic about your idea and can’t wait to get it out to world. Now, after 3 months of blood and sweat, your theme/plugin is ready. It’s time to launch it.
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The growing market for premium WordPress themes has made competition tougher than ever. Customers are demanding higher quality and greater functionality leaving theme developers searching for new ways to make their work stand out. Knowing what makes one theme sell better than another can be difficult, but remembering a few basic rules can make a big difference in your total sales.
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Split testing is a way to experiment with a live site and find which headlines and text are the most effective. Amazon uses split testing to determine which versions of their site convert customers better. We’ll use WordPress and Google’s Website Optimizer to test two different headlines, and find which works best at capturing customer emails.
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